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500,00 Punjab farmers to get smartphones (Courtesy Daily Pakistan)
In continuation of its efforts to take digitisation of Pakistani agriculture to the next level, around 500,000 eligible farmers would be provided 3G/4G-enabled smartphones along with free SIMS and data bundles under Connected Agriculture Platform for Punjab (CAPP). Telenor Pakistan has recently signed an agreement with Inbox Business Technologies to develop this project, aims to empower farmers by bringing them into the digital and financial mainstream. The CAPP, an initiative of Telenor Pakistan in collaboration with Inbox Business Technologies, also aims to connect all stakeholders in agriculture value-chain but not limited to agriculture input providers, research institutions, commodity buyers, supply chain services provider, and agriculture extension workers. As per detail, to enable farmers to exploit the full potential of this platform, hundreds of facilitation centres and booths will be established for the training of thousands of farmers and creating Digital App Gurus across the province. Under the agreement, both Telenor and Inbox will jointly develop a digital platform, the IT infrastructure, and a mechanism to train and facilitate farmers across the province through facilitation centres and booths. The Company was recently chosen by Agriculture Department Punjab and Punjab Information Technology Board (PITB) for their flagship project `Digital and Financial Inclusion of Kissan’ which includes smartphones and a digital platform comprising Android Apps for hundreds of thousands of farmers in Punjab. It is mentioned here that about 60 per cent of Pakistani households are associated with agriculture and more measures need to be adopted to bring improvements to this sector, said Durdana Achakzai, Chief Digital Officer, Telenor Pakistan while commenting on the development. Chief Executive Officer, Inbox, Mir Nasir remarked that CAPP is a platform where farmer interaction with peers and partners will create tremendous value. “Platforms are able to scale best practices and reforms, enforce market equilibrium and create innovation in unprecedented ways. CAPP will be the cornerstone of a prosperous Punjab and prosperous Pakistan”, Nasir added.
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