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Punjab agri dept starts marketing service for growers (Courtesy Pakistan Agriculture Research)
Punjab Agriculture Department has launched modern agriculture marketing service for farmers in order to keep them updated about daily prices of agri-commodities in their respective areas. In a statement, a spokesman of the Punjab Agriculture Directorate said that the prime objective of the modern marketing facility was to ensure provision of swift information to local farmers about the pricing trends. The farmers would also be able to analysis the local prices of agriculture commodities with the international market by logging into www.amis.pk, he added. In order to facilitating the farmers, the whole sale prices of different agri-commodities would be available in both Urdu and English languages. Besides, the Agriculture Department would regularly monitor and observe the daily prices to update the common man about the prices of food and agriculture commodities. The spokesman further said that government was taking measures to modernize the agriculture sector and it would soon introduce smart phone software about awareness and marketing of agriculture products. After the introduction of smart phone software, the farmers would be able to update their information by using their cell phones. The introduction of modern facilities would help in curtailing the exploitation of farmers by the middle man and would increase the business of agri-produces.
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