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VISION 2020
To participate in Pakistan’s economic development by being the premier
provider of quality commodities from reliable resources worldwide.
MISSION
While maintaining strong links with the existing principals and customers
of fertilizers, JBL will strive to expand its scope of activities by sourcing other
commodities like coal, edible oilseed and food items.
JBL's activities related to fertilizer imports have continued to generate maximum
revenue for the Group. This has been true when fertilizer imports were done in the
public sector by the Government of Pakistan and it is still true when fertilizers
are being imported in the private sector. Realizing the similarities between commodities,
JBL management decided to merge the commodities business with the Fertilizer Division
in the year 2001.
 The F&C Division has been able to maintain its prominent
position in the fertilizer indenting business through continued support from leading
foreign producers such as Yara International ASA, National Producers of Saudi Arabia
SABIC and Tessenderlo Chemie, Belgium; as well as reputable traders namely, Gavilon Fertilizer LLC, MultiCommerce LLC and Mitsubishi Corporation.
The F&C Division is providing indenting services to major domestic fertilizer
producers like Fauji Fertilizers Co. Ltd., Engro Chemical Pakistan Ltd., Pak Arab
Fertilizers Ltd. and Pak American Fertilizers Ltd., as well as to the other manufacturers
and fertilizer
importers in the private sector.
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